SMS campaigns that reach the right people

From idea to send in minutes

A campaign in Orbis SMS brings together an audience, a message and a send time. Choose one or more contact groups, start from a saved template or write something new, and decide whether it goes immediately or at a scheduled time. The campaign stays in your account afterwards with its recipients, content and outcome, so you can repeat a successful message next month or learn from one that fell flat.

Target groups, not everyone

The best-performing SMS campaigns are relevant to the people who receive them. Rather than texting your entire list every time, build groups such as regular customers, local members or people who booked last spring. Smaller, well-targeted sends cost fewer credits, generate fewer opt-outs and tend to drive more of the action you want, whether that is a visit, a booking or a purchase.

Good campaign habits

Keep the offer clear, name your business, and tell people what to do next. Send at sensible times; most people do not want a promotional text late in the evening. Include an opt-out on every marketing message and respect it promptly, which Orbis SMS handles by suppressing numbers that reply STOP. These habits protect your sender reputation and keep you on the right side of PECR.

Review what happened

After a campaign goes out, the portal shows message counts, delivery information where available and credits used. Compare campaigns side by side to see which timing, groups and wording gave you the best response. Over time this turns SMS from an occasional broadcast into a dependable part of how you talk to customers, and makes it easier to justify the time and credits you invest.

At a glance

• Send to one or several contact groups
• Start from saved templates for consistent wording
• Send now or schedule for later
• Every campaign kept in your history
• Delivery information where available
• Opt-outs respected automatically