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Business SMS guides

Plain-English advice on sending business texts that people welcome: the rules, the wording, the timing and the costs.

Compliance

How PECR and UK GDPR apply to marketing texts, when you need consent, how the soft opt-in works and how to handle opt-outs.

22 Oct 20264 min read

Getting started

Alphanumeric and numeric sender IDs explained, including approval, character limits, replies and how to pick a trustworthy name.

3 Sep 20264 min read

Best practice

What every reminder should include, sample wording for different sectors, and the mistakes that make people ignore or distrust texts.

17 Sep 20265 min read

Getting started

How GSM-7 and Unicode encoding decide how many characters fit in a text, and why emojis and curly quotes can double your message count.

10 Sep 20264 min read

Use cases

A step-by-step approach to cutting missed appointments and bookings, from reminder timing to waiting lists and measuring results.

1 Oct 20264 min read

Compliance

Ways to collect consent, wording that works, keeping records and importing and organising contacts so your list stays lawful and useful.

24 Sep 20264 min read

Best practice

Strengths and limits of SMS and email, with a simple way to decide which channel suits reminders, updates, offers and newsletters.

8 Oct 20264 min read

Best practice

Sensible sending times for reminders, offers, alerts and staff messages, plus how to use scheduling and reports to find what works.

15 Oct 20264 min read

Ready to send your first business text?