SMS templates that save time and keep wording consistent

Write once, use many times

Most businesses send the same handful of messages over and over: appointment reminders, collection notices, opening hours updates, payment nudges. Saving these as templates means nobody has to rewrite them from memory. Pick the template, check the details and send. It is faster for experienced staff and makes life much easier for new starters who are still learning how you like things worded.

Personalise with merge fields

Templates can include placeholders that are filled in from your contact data, such as a first name. That keeps messages feeling personal while the structure stays fixed. Personalised texts tend to be read more carefully and are less likely to be mistaken for spam. Always preview a template with a real contact before a large send so you can see exactly how the final message reads.

Consistency and compliance

A shared library of approved templates helps you stay on message and on the right side of the rules. Include your business name so recipients know who is texting, keep the length under 160 characters where you can to save credits, and build the opt-out line into every marketing template. Reviewing templates every few months keeps phone numbers, links and offers accurate.

At a glance

• Save your most-used messages
• Merge fields for names and details
• Consistent wording across the whole team
• Opt-out line built into marketing templates
• Use in one-off sends and campaigns