SMS for salons, barbers and beauty businesses

Messages that make a difference

1. 1

   Booking confirmations

   Send a confirmation as soon as an appointment is made, with the date, time, stylist or therapist and any deposit or cancellation policy. Clients have the details on their phone rather than on a card in their purse, and there is less room for confusion about what was booked.

2. 2

   Appointment reminders

   A reminder the day before, scheduled in advance, gives clients the chance to rearrange rather than simply not turning up. Mentioning your cancellation policy politely in the reminder helps set expectations without sounding stern, and it gives you a clear record that the client was told.

3. 3

   Filling last-minute gaps

   When a cancellation leaves an empty slot, text a group of regulars who have said they like short-notice offers. A quick message such as a free slot at two o'clock with a senior stylist often fills the chair within minutes, which is far easier than posting and waiting for replies.

4. 4

   Rebook prompts

   Use groups to organise clients by service, for example cuts every six weeks or lash infills every three, and send a prompt when they are likely to be due. It keeps regular clients on a steady rhythm instead of drifting to whoever has availability when they finally remember.

5. 5

   Offers and seasonal campaigns

   Promote party season bookings, new treatments or quiet-day offers to clients who have agreed to receive marketing texts. Campaigns let you schedule the message, choose the group and include an opt-out, and reports show how many messages were delivered where that information is available.