SMS for restaurants, pubs and hospitality venues

From table bookings to quiet Tuesday promotions, a well-timed text keeps covers up and staff in the loop. Orbis SMS is quick to set up and easy for a busy front of house to use.

The challenge

Why restaurants & hospitality turn to SMS

Hospitality margins are thin and empty tables hurt. Large groups book and fail to show, guests forget which night they reserved, and quiet midweek services are hard to fill. Social media posts reach fewer people than they used to, and email offers often sit unread until the deal has passed. Behind the scenes, rotas change constantly: someone calls in sick, a delivery is late or a private party is added, and managers end up sending messages in several chat groups and hoping everyone has seen them before service starts.

Restaurants & hospitality
How Orbis SMS helps

Messages that make a difference

  1. 1

    Booking confirmations

    Confirm each reservation with the date, time, party size and any deposit or cancellation terms. For large groups and set menus, a clear written confirmation reduces disputes later and gives the organiser something easy to forward to the rest of the party.

  2. 2

    Same-day reminders

    Schedule a reminder on the morning of the booking. It prompts guests who can no longer come to let you know, giving you a chance to resell the table to walk-ins or your waiting list rather than discovering an empty table at eight o'clock.

  3. 3

    Event and offer campaigns

    Promote quiz nights, live music, tasting menus or Sunday roasts to guests who have opted in. Scheduling campaigns for the late morning or early afternoon puts the offer in front of people while they are still deciding where to eat or drink that evening.

  4. 4

    Staff shift alerts

    Text your team about extra shifts, rota changes, early starts for a big function or a late delivery. Groups for kitchen, bar and front of house mean each message goes to the right people, and it does not rely on everyone checking a busy group chat.

  5. 5

    Venue updates

    Let regular guests and members know about refurbishment closures, new opening hours, menu launches or changes to parking. A short text is often the only update people will actually notice before they set off, which saves them a wasted journey.

Good practice

Compliance notes for restaurants & hospitality

Collect marketing consent separately from the booking itself, for example with an unticked box on your booking form, and keep a record of it. Guests who booked can be sent similar offers under the soft opt-in only if they were given a clear chance to refuse at the time. Promotions involving alcohol should be responsible and never aimed at under-18s. Staff messages should stick to operational information and respect agreed working hours.

General information only, not legal advice. See our guide to UK SMS marketing rules and Acceptable Use Policy.

Use cases

Popular with restaurants & hospitality

Questions

Frequently asked questions

Only if they agreed to marketing or the soft opt-in applies, which means you collected their number during a booking, offered a simple way to refuse marketing at that point and include an opt-out in every message. If in doubt, ask for consent. This is general information, not legal advice.
Yes. Many venues keep a separate contact group for staff and use it for shift alerts, rota changes and operational updates. Keep staff and guest groups apart so promotional messages never reach your team by mistake.
For now, include your phone number in the confirmation so guests can call to change or cancel. Opt-out requests using STOP are handled on the platform.

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